Tired of a one-dimensional brand strategy? Explore the magic of combining PR & social media! This article unveils how to leverage PR for media attention & social media for audience engagement. Learn to craft a cohesive narrative & build a thriving online community. Watch your brand recognition soar!
Building a strong brand presence requires a multi-pronged approach in today’s digital age. While public relations (PR) has traditionally focused on generating positive media coverage, social networking has become a powerful tool for direct audience engagement. When optimized and used strategically, PR and social networking can create a powerful synergy, amplifying your brand message and propelling you towards success. This article explores the complementary nature of these two forces, offering practical tips on leveraging them for maximum impact.
What is Online PR & Social Networking Optimisation?
Since 2001, the internet has been changing. The emergence of sites like MySpace, Bebo, Orkut and more means the web is ever more about connecting people rather than simply with information. This “Web 2.0”, as it is often called, presents new challenges but opportunities for search engine optimisation, which we are well placed to help you exploit. The key is creating content others wish to tag, bookmark, syndicate or blog about.
Why do you undertake Online PR & Social Networking Optimisation?
We help you create newsworthy, humorous or controversial content with a “hook”. We can then help you submit this content to online digital PR repositories (indexed by Google News and others) and/or build your blog. Finally, we can connect you with active communities & individual bloggers in your space. The result is less controllable than Web 1.0 (after all, we are dealing with human beings here!), but if you get it right, thousands of people across the web could be reading, arguing about and re-publishing your content – all with topical back-links to your original source. As we have said in other sections, more links improve rankings. However, Web 2.0 can also deliver highly qualified traffic in its own right.
How do you approach Online PR & Social Networking optimisation?
At SEO Expert Services, we have, through experience, built up a good understanding of where it is best to spend your Digital PR buck for maximum impact. We work closely with you to identify suitable hooks for your content, assist with any copywriting required, and ensure your fresh new content is broadly distributed into Web 2.0 channels, both formal and informal. Typical services may include:
- Blog Building & Syndication: We help you implement blogging on your site using Joomla!, WordPress, or Blogger interfaces. We also make it easy to syndicate your content to other bloggers and the broader web community.
- Bookmarking Toolsets—We help you add functionality to your site that makes it easy for Web 2.0 users to one-click tag or bookmark your content with popular emerging services such as del.icio.us, Wink, and Blogmarks (and your products, if appropriate, with Kaboodle).
- News Copywriting and Submission – we help you create newsworthy content and optimised press releases, then submit them to suitable services, both free and paid (including digg and furl). Paid services provide access to Google and Yahoo! News for your items.
Where do you use the Online PR & Social Networking Product?
Generally speaking, the Online PR & Social Networking Optimisation product is more wasteful of our Consulting resources and requires a more in-depth process to be effective. It is also more relevant to larger businesses and budgets. As such, we generally (but not always) only offer the product within our Gold and Silver SEO Services.
You can create a dynamic and impactful brand voice by harnessing the combined power of strategic digital PR and optimized content and social networking. PR efforts will garner the attention of key influencers and media outlets, while social media allows you to cultivate a loyal community around your brand. Remember, creating a cohesive narrative that resonates with your target audience is key. By implementing the strategies outlined in this article, you can unlock the true synergy of PR and social networking, propelling your brand to new heights.